Welcome to
the Revolution    

May 3 & 4, 2013
8:30 a.m. to 5:30 p.m.

Brookfield Suites Hotel, Brookfield, WI

The Reptile Gets Results – Over $4.3 Billion in
Verdicts & Settlements

Don Keenan and David Ball have presented this introductory Reptile seminar,
“Welcome to the Revolution,” to more than 4,500 trial lawyers across the country. 
Without throwing out tried-and-true methods, the new techniques that Keenan and
Ball have discovered turn even the worst jurors into your allies. They will show you what they
have learned, so you can join the revolution that is taking the courtroom back from insurance
companies, chambers of commerce, and corporations. The results of their ongoing research
mean that the long courtroom nightmare of tort “reform” is finally ending. If you think this
is an exaggeration, you have not yet learned the new approach! Register today!

This seminar has been approved for 14.0 CLE Credits with the Wisconsin Board of Bar Examiners and 14.25 CLE Credits by the Minnesota Board of Continuing Legal Education. Registrants from states other than Wisconsin and Minnesota may be able to apply for CLE with their state's Continuing Legal Education board individually; for this purpose, WAJ will provide certificates of attendance upon request.

Friday, May 3:  David Ball
Science Underlying Reptilian Trial Advocacy

Major Principles of Reptilian Advocacy
Involving the Jury 

Rules of the Road Applied to Defendant

Rules Applied to Defense Experts
Introduction to Codes

Opening and Reptilian Advocacy

Opening and David Ball on Damages
Experts Methods

Rules Applied to Jurors


Networking Reception

Saturday, May 4:  Don Keenan

Origin & Evolution of The Reptile, Inc.

Community and Safety Rules

Codes and Voir Dire

Witness Preparation and
the Reptile and Adverse Depos

Closing and the Reptile




Sunday, May 5

Special FREE Case Evaluation Clinic
with Don Keenan

Case Evaluation Clinic

Don Keenan has offered to host a special free case review from 9:00 a.m. to 12:00 p.m. on Sunday,
May 5. 
To ensure that Mr. Keenan has a chance to provide detailed reviews of the cases, space will be limited.  To reserve your spot, please send a 1 1/2 page memo to Talia Thornton at Mr. Keenan's office.

This memo should include:

  • Liability
  • Causation
  • Damages
  • Problems that you are facing

All submissions must be received by Friday, April 26th. If you have any questions, please contact Amanda Ward at the WAJ office.

Registration, Cancellations, & Hotel Accommodations

Registration and distribution of course materials will begin at 8:00 a.m. on Friday at the seminar registration desk. Same-day registration is NOT allowed at this seminar; ALL registrations must be completed by Friday, April 26. The registration fee includes written materials, continential breakfast, lunch, refreshments at breaks, and hors d’oeurves at the cocktail reception.

WAJ has reserved a block of rooms at The Brookfield Suites Hotel, 1200 South Moorland Rd, Brookfield WI. Reservations must be made directly with the hotel at (262) 782-2900. Make your reservation by April 3 to receive our special group rate.

Cancellations and refund requests must be made to the WAJ office by calling (608) 257-5741 or emailing  Cancellation fees/refunds will be subject to the following refund schedule:

  • Two full weeks before the seminar:  Full refund.
  • One week before the seminar: 50% refund.
  • Week of the seminar: No refund.
  • No show: No refund.
NOTE:  This seminar is open to plaintiff attorneys only.  All registrants will be required to sign a nondisclosure statement stating that neither they nor their firms work on behalf of defendants.

This seminar is also open only to WAJ members and members of other state trial lawyer associations.  Confirmation of membership with a state trial lawyer association is required for registration.  Photo ID will be required at check-in.



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