2008 Voters Wary of Corporate Lies, Misconduct

New Poll Also Shows Strong Support for Civil Justice System
Tuesday, July 31, 2007

MADISON - A new poll shows a significant majority of likely 2008 voters are "worried" about the behavior of corporations, while supporting the civil justice system as an important remedy for corporate misconduct.

"An important driving force behind voters' worried outlook is their concern about misconduct and greed on the part of large corporations," reads a memo on the poll from Hart Research (attached).  "While 74% believe that large corporations should give priority to being fair and responsible in dealing with their consumers and employees over looking out for the bottom line (11%), only 13% say that being fair and responsible is actually corporations' priority today while 81% say it's the bottom line."

"The findings of this poll show the public is tired of corporate misdeeds and their endless rhetoric," said Rob Jaskulski, President of the Wisconsin Academy of Trial Lawyers.  "Voters know the civil justice system is a cornerstone on which our democracy was founded and they are tired of big corporations and their backed candidates trashing it."

Perhaps most interesting are the findings between a head-to-head match up of hypothetical candidates.  When asked to choose between a pro-civil justice candidate and a candidate pledging to restrict lawsuits, their preference is for the civil justice candidate by an overwhelming 65% to 26%.

A pro-civil justice system candidate enjoys stronger support than a candidate pledging to restrict lawsuits among Democrats (75% - 18%), Independents (64% - 26%), and even Republicans (53% - 37%).

"These results strongly suggest that attacking the civil justice system or trial attorneys will not pay the electoral dividends so often believed, while support for the civil justice system can be a winning position for candidates in 2008," read the memo.

The national telephone survey was conducted by Peter Hart Research and commissioned by the American Association for Justice (formerly the American Association of Trial Lawyers) from June 28 to July 3, 2007 among 1,007 likely 2008 voters and has a margin of error of + 3.2%.

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